Work / IPPE Soccer Tours

How we raised IPPE Soccer Tours' responses and opportunities

We rebuilt the brand and the website and we run the ads, all aimed at one thing: more families asking to talk. IPPE's founder Chris Castell calls it “major increases in responses and opportunities.”

The IPPE Soccer Tours homepage on a phone: "Experience English football from within." with Request a Call and See Upcoming Trips buttons

Client Snapshot

Client: IPPE Soccer Tours
What they do: Week-long trips that take American players inside English football, with their families along for the week
Founder: Chris Castell
Touring since: 2016
With VBO since: May 2026
What we did: Brand, website, paid ads
The site: ippesoccertours.com, live since June 30, 2026

The Challenge

Parents had to trust Chris before they'd ever met him.

IPPE's trips started with Chris's own players. Now they're open to any family, which means reaching parents who have never met him.

For those families, saying yes means bringing a child across an ocean for a week. Before anything else, the brand, the site, and the ads had to earn one small yes: a request for a call.

What We Did

We rebuilt the brand and the site, then went looking for the families.

Brand

New logo, new colors, new fonts, and a brand book, so IPPE looks like itself everywhere Chris uses it.

Website

Every page of ippesoccertours.com, rebuilt and live since June 30, 2026. Each trip has its own page with the dates, the price, and the week laid out day by day. A request for a call is one tap away on every page.

We run IPPE's paid ads and keep improving the pages they send families to.

The Work

01The new crest and the red that runs through everything.

The top of an IPPE Soccer Tours trip page on desktop: "Manchester Soccer Tour, December 2026." with Request a Call and Register buttons — 03A trip page: the dates, the price, and the week, day by day.

Chris Castell's testimonial set across the nine slides of an Instagram carousel — 04Chris’s words, carried across one swipe.

The Ads

The ads that bring families to the site.

Cut from the founder's own footage of real tour weeks. No stock, no studio.

Cover frame of the 15 second tour film: young players at a club press table under the Bolton Wanderers backdrop, with the words Stadium Tours across the bottom. — **Tour Film · 15 seconds**New families · film, cut from the founder's footage

Cover frame of the family week film: a tour family photographed together outside their hotel, with the words Parents enjoy the tour with their player across the bottom. — **Tour Film · Family Week**Deciding families · film · parents travel on this one

Ad still: a tour group standing pitchside in an empty English stadium, headline Tour Together, line Experience the English game as a family, and a Request a Call button. — **The founder runs every tour**Returning visitors · still

Ad still: a coach running a session with young players on a grass training pitch, headline Train inside the English game, line Living the English game, not watching it from the stands, and a Request a Call button. — **Train Inside the English Game**New families · still · the long-running opener

The Results

More families asking, for less.

0 to 6

families asking to talk, from the report before to the report for August 11 to September 15, 2026.

Half

what each one was costing to bring in by the end of that period, compared with the start.

Each of the six is a family asking for a call about a trip. Chris takes it from there.

“After knowing Tim Bailey for over a decade, it was great to work with him in a professional setting once more. His work ethic in drive has given us a platform to be truly successful in our industry. Over the past few months, we have seen major increases in responses and opportunities for our business as we continue to grow. I am looking forward to the next few months to see how VBO can elevate us further ahead of our competitors!”

Chris Castell, Executive Director, Coerver Coaching Carolinas / EPL Soccer LLC