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Straight talk on strategy, creative, DA, marketing operations, performance, tech, and anything that touches the marketing space. From the VBO team.

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How to Use AI in Your Marketing, and Where It Still Needs YouStrategy
StrategyJuly 29, 20266 min read

How to Use AI in Your Marketing, and Where It Still Needs You

AI can draft, research, and analyze fast. It should never make the final call. Here's where AI helps in marketing, and where a person still decides.

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2 Articles
What Does a Marketing Agency Do? Every Service, and How They Work TogetherStrategy
July 8, 20266 min read

What Does a Marketing Agency Do? Every Service, and How They Work Together

Paid media, social, SEO, brand, and creative. What does a marketing agency actually do, and how are the pieces supposed to work together?

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What is integrated marketing (and why most small businesses don't have it)Strategy
July 1, 20265 min read

What is integrated marketing (and why most small businesses don't have it)

Your channels are running. Posts are going out. Ads are live. But nothing is connecting. What integrated marketing actually means, and how to fix the disconnect.

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