Case Studies / Sir Galloway
How we got Sir Galloway more new customers from its website
We updated the brand book, built a fresh and modern website with the new brand and brought all six Google listings in line with it. We relaunched social media in keeping with the brand and made sure every inquiry gets counted. Only then did we start the ads.
Client Snapshot
- Client
- Sir Galloway
- What they do
- Dry cleaning, couture care and Lady Galloway gown preservation, with free pickup and delivery across Greater Miami
- Family owned since
- 1984
- Stores
- Six, across Miami
- With VBO since
- April 2026
- What we did
- Brand, website, Google listings, content, paid ads
- The site
- sirgalloway.com
The Challenge
No real tracking, and a disconnect in the brand.
Sir Galloway is a Miami staple, but its old website had no way to count calls or visits, or to show what brought people there. In the old site's last full month, 21% of the messages sent through its forms were bots or sales pitches. And the old website and social media didn't show the brand the owners wanted.
If you run an established business in Miami or Fort Lauderdale and this is you, reach out at hello@vboadv.com.
What We Did
We built the foundation first.
Brand
An updated brand book for the logos, colors, type and voice.
Website
A new sirgalloway.com, where customers sign up for pickup and delivery. We count visits, taps to call and inquiries, and every inquiry lands in a shared spreadsheet. In the first full month, not one was spam.
Google listings
We created unified branded messaging across all six listings to match the new website and social presence. Each now points to its own store page.
Social media
Sir Galloway's social media, relaunched after the new website went live.
Ads
We run Sir Galloway's paid ads on Google, Facebook and Instagram.
The Work
Need a website built, or know someone who could use a refresh? hello@vboadv.com
Before the relaunch
After the relaunch
Before the relaunch
After the relaunch
Before the relaunch
After the relaunch
Looking for support managing your social media? Let's talk.
The Ads
Then the ads.
On Google, the ads show when people search for dry cleaning nearby, for wedding gown care or for Sir Galloway by name. They also run on Facebook and Instagram for the neighborhoods Sir Galloway delivers to and for Lady Galloway gowns.
The Results
More new customers, then more people reaching out.
The new website
64% morenew customers from the website in its first full month, against last year's monthly average.
None came from an ad.
The new website with ads
About 50% morecalls and form fills in the first two weeks of ads, against the new website's first weeks.
The calls counted are taps to call on the website and calls from the Google ads.
More to come as we grow our partnership further.
“The VBO team has proven to be an instrumental partner from day one, delivering meaningful business results in just six months of working together. They are organized, communicative, responsive, and flexible, but what has stood out most is their ability to operate as true consultative partners. They bring strategic thinking, thoughtful recommendations, and solutions that extend well beyond execution.
Their lean, nimble team allows us to move quickly and efficiently without sacrificing quality. In a short period of time, we’ve completed a full website rebuild, developed an extensive library of new content, and launched both paid and organic media strategies, transforming and elevating Sir Galloway’s digital presence across every touchpoint.
VBO has become a true full-service digital partner and an extension of our team. I’m incredibly excited to continue building on the momentum we’ve created together in 2027 and beyond, leaning on VBO as both a digital powerhouse and a meaningful growth engine for Sir Galloway.”